Episode #55 – A More Freeing Way To Release Your Music

In this episode, we talk about new ways of approaching releasing music, and in the Quick Tip, Graham shares a simple way to jumpstart your songwriting.

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As always, this episode brought you by Dueling Mixes, the best mixing training on the web.


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For more information about us:

Graham Cochrane – www.TheRecordingRevolution.com
Joe Gilder – www.HomeStudioCorner.com

13 thoughts on “Episode #55 – A More Freeing Way To Release Your Music”

  1. Good episode. I agree about getting more stuff out there more often than the old school, every 2 year approach. I have one other reason why people put off releasing their material. Sorry for rambling a bit. Even for a single, one needs to have art-work and for many distribution channels, a UPC code is required. You have to categorize your music into a specific genre and give it a title. I only do instrumental music and have trouble coming up with a title and my music doesn’t neatly fit into any of the regular genre/marketing categories. Then there’s the actual uploading of the wav files. I’m in a rural area with deadly slow upload speeds (ISP’s don’t want to provide acceptable service to rural areas) and can’t ‘go somewhere where the speed is faster’ so uploads are very slow. So, for even a single, with all of these non-musical things to do to release it, I’ll end up spending 8 to 10 hours and I haven’t even gotten around to doing any proper publicity. What would help me a lot is finding a clear & concise definition of the various genres distributors want to pigeon-hole one’s music style into and a good way to come up with titles. All of this while teaching piano lessons, playing organ or piano for a church, custom arranging music for church orchestras/bands, submitting sheet music to my distributor, creating midi files for churches to use when no musicians are available and the occasional wedding or funeral. No time for the ‘administrative’ side of releasing music, even if it’s just a single.

  2. The topic of releasing album/EP vs Singles, I had been thinking about since I released my EP. Great show today. very helpful!

  3. Yeah, as Kirill says, strange ending to this episode 😉
    Also to be honest I found this particular episode pretty demotivating. Normally after listening to you guys I feel super inspired and ready to do work, but not this time.. so… here’s some feedback haha!
    I think Joe is totally right in identifying that one of the issues that people have (myself included) with finishing is the fear of the vulnerability that comes with potentially opening yourself up to criticism. That’s so true. And the approach of “it’s better to have released it” is a helpful attitude for this problem. But then Graham comes out with “better to bite the bullet and receive negative feedback for one song before you release a whole album-worth of CRAP that nobody likes”. WOAH there! I thought Graham was meant to be the positive one! And instead I’m being told that if I receive negative feedback on one song, then that means that probably the whole album is crap and I should just drop the whole body of work?!? I dunno, but that strikes me as pretty awful and frankly kind of upsetting advice. As someone who is scared about putting myself out there and receiving negative feedback, the idea that receiving “crickets” from the small amount of people who might actually listen to my work, and taking the interpretation of “oh well, thank god I didn’t try releasing any of that other ‘crap’ I’ve been working on. May as well quit with that now”. Like, what’s going on with that mindset, Graham? That might be fine for your courses or the time you spend on social media “content” for your marketing funnel, but that’s not an ok mindset to be recommending to absolute beginners who may be listening in and pouring their whole heart and soul into their songs but who most likely won’t get tonnes of fans and positive feedback right from the start. Should these people just drop what they’re doing and try make some fashionable synth-pop album in the vain hope that someone might give them a nice comment about it? And how do we know that the people giving the bad feedback isn’t just from people who don’t like bell peppers? At what point do you value the feedback from others above your own gut instinct and musical passions? Graham, you’re usually so on point with this stuff! I’m going to save you the heartache of taking your own advice and make it clear that not all the other podcasts and similar things you’re making are crap 😉 and I’m glad you launch/release them. But I’m not loving this one episode.

  4. Really clear analysis of how it is now when you want to release music. Inspired me for some future projects in my home studio.
    Until not long ago I had that fear to release my music, but it simply disappeared when I started releasing weekly, since I had people’s feedback. Exactly the same than when you don’t want to tell someone a secret, but as you start telling it, it slowly becomes easier and easier.

  5. Great episode guys. Left me inspired to go and finish off at least one of those part finished scraps of work and JFRI (Just F’ing Release It). Thanks

  6. Shout-out from your German fan-base. Loved this episode, guys. Inspiring and insightful – especially about how the music industry is changing – I think you are on point about that. I have been thinking about releasing an album piece-meal for two years now and this gave me the kick I needed to finally decide. I actually paused the episode and started planning out my release. Appreciate this, guys.

  7. In the past I have been keeping everything “under wraps” until I had the full EP finished. Having listened to this episode I am now going to release everything once it is finished….I have already found that a freeing experience knowing that I can tell people about things once I have finished them… 🙂

  8. Hi, I found your podcast searching “mixing” from Podcasts -app. It has really helped me to improve my mixes!

    About this episode, the story about Gnash releasing songs right away inspired me to finally start the project that’s been waiting for 10 years. Now I’m working on two new songs and hopefully release them soon. Thanks a LOT!

  9. Thanks a lot, from Belgium, for inspiring me again with these insightful thoughts.

    You two start to give me the feeling that I have two, wise, musical friends, on the other side of the Atlantic. You just sound very ‘familiar’, after all those years.

    Fun fact: exactly before I listened to this episode, I uploaded this goofy experiment to ensure my ‘fans’ that my music project isn’t dead yet. 🙂


    Anyways: keep up the great work!

  10. Cheers chaps.

    One quick Q: how do you see mastering fitting into this process? I suppose it might be possible to find a mastering engineer who’ll take on one song at a time… but otherwise it might be a struggle. Also, I think people like songs ending up on an album or EP format – so they have something to promote / point at / sell. Whilst releasing songs individually in the meantime makes sense, usually people like to have albums and EPs mastered ‘as one’ for a consistent feel / approach across the release. If you’ve been getting them mastered one at a time… this might scupper your EP / album coherence.

    Second point (much more supportive of the process) is the added benefit of getting bored / going off your music before it’s released. Working on an album or even EP can – as you say, when people have day jobs – take a long time. And it’s likely that over the course of 2 or 3 years you’ll grow to dislike a song you initially loved. To the point where you have no motivation to finish it. So releasing on an ongoing basis gets rid of this problem too!

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